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Alex kokolis
Alex kokolis

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Jan 12, 2021

What is Performance-Based Advertising

The New Way to Market Your Business When was the last time you truly looked at a billboard? What about an advert on the side of a bus? Traditional advertising methods are steadily losing popularity, and for a good reason — everything is online now. …

Performance Marketing

9 min read

What is Performance-Based Advertising
What is Performance-Based Advertising

Apr 16, 2019

Brand Affinity: The strongest foundation for Search Marketing

After working for 9 years in advertising and 6 years in performance marketing, I have come to the belief that if a brand is to increase sales and have an all-time impact it is imperative that it establishes an emotional connection with users and potential customers. This is a safe…

Digital Marketing

4 min read

Brand Affinity: The strongest foundation for Search Marketing
Brand Affinity: The strongest foundation for Search Marketing

May 29, 2017

Google Marketing Next 2017

Last week was the Google Marketing Next 2017. Here is a recap of the main takeaways that I thought are nice to share! 1. AMP landing pages for ads You know those links you see on Google and Facebook that load almost instantly? You will now be able to do…

Advertising

2 min read

Google Marketing Next 2017
Google Marketing Next 2017
Alex kokolis

Alex kokolis

Digital Marketing Strategist

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